Visual Identity for an online service aimed at professionals in the field of orthodontics.
The client requested the creation of a character that symbolizes the name of the service, Power Doctor, and grasped the target audience, which are women aged from 25 to 50 years old.
Character Evolution
Final Character
Typography tests
Layout tests
Color tests I
The customer specifically requested a "flashy" gradient background for the final logo.
So, we tested them too.
Color tests - Gradient
Final Vertical Logo
Final Horizontal Logo
Final Typography Logo